Project Overview
My Role
UX Researcher and Information Architect
Led IA portion of the project, including creating a content inventory, conducting card sorting and tree testing, and validating IA decisions through usability testing.
Team
Director of UX Design
UX Researcher
Product Manager
Context
Two-month project I led with a cross-functional team during my time at Anthro-Tech for Washington Care Careers.
Timeline
May 2023 - June 2023
The Problem
The state of Washington has a caregiver shortage that is only growing, impacting thousands of patients who need care today. The website for these caregivers to find training and employment has all the information they might need, but is confusing for users. They don't stay on the website for very long, and can't navigate to the training and employment pages, which doesn't help the caregiver shortage.
The Methods
Using a content inventory, card sorting, tree testing, and usability testing with caregivers, I learned what information is important for caregivers to have, as well as how they access that information.
The Solution & Results
Improved information architecture streamlined user conversions during testing compared to the current website. This also enabled us to condense content, remove redundancies, and simplify maintenance for the small web development team by focusing on a single-page website.
